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Task 1 - Content Marketing Tools and Techniques

 Content Marketing Tools and Techniques

Yoast SEO Plugin:

Is a WordPress SEO optimizing tool, its features (Free & Premium) offer great opportunities to improve your website and webpages content and visibility on the search engine results by assisting with on-page SEO and Technical SEO management reducing the time of manual work and risk of failure when trying to do SEO without one; some examples are:

SEO Analysis, setting keywords, checking the content’s age, readability, automation, indexing options, themes, and plugins’ integrations, and more. (Sears, 2021)


Digimind:

Is a paid social listening and market intelligence tool, powered by AI. Its main goals across both products are to help businesses not just to monitor and collect but also to interpret customer data and provide insights, all in one place, assisting marketers to generate ideas and make better decisions. 

Digimind is a great platform for businesses who wish to improve their digital assets, opposite to doing everything manually by extracting data reports from different platforms, piecing it together, and trying to make sense, the tool has everything in one place. (InfluencerMarketingHub, n.d.)


Hootsuite:

Is a Social media management and marketing tool, it allows marketers to monitor multiple social media accounts with a wide range of features such as create, schedule, and automate publishing posts, as well as respond to customers’ messages, comments, see reactions, finally track, and report post’s engagements, followers count, campaign performances, and depending to the plan bought, share, and collaborate with other teams, all from one dashboard.

As bonus points, it offers online resources for its users to upskill and learn how to optimise Hootsuite management (Hootsuite, 2022), and the free version allows 30 scheduled posts whereas Buffer for example allows only 10. (Genest, 2019)


GIF: (For Marketing)

Is a sequence of images that continuously play in a loop, forming an animated image. While GIFs have been present for many years already, in recent years they have earned popularity not just to share jokes between friends, but it has also become a great marketing technique to promote a business, products, or services and pretty much anyone can create one, for free. (Rampton, 2016)

GIFs are a good means to transmit messages, generate emotions, and consequently, a connection with customers, as they required little time of attention, can be better interpreted than plain text or jpegs. GIFs can also contain text, which brings another benefit for marketers, of improving businesses’ SEO efforts by integrating keywords into the GIF’s text. (Heinzman, 2019)


Storytelling: (For marketing)

It is expressing a message via the narrative of a story, that can be composed of audio, video, images, and/or text.

Attracting people’s attention and competing with other brands is becoming tougher and tougher in today’s fast-growing world. Storytelling has become a vital marketing component, through storytelling marketers can not only promote a service or product but create an emotional and memorable experience, closer link customers to businesses and have a bigger impact on their minds therefore in their decision making, however, unlike paid media these results are not obtained immediately, is a process that can take time just like building tight relationships though can be of great benefit in the long term, i.e: forge Customer’s loyalty. (Pelsmaeker, n.d.)




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