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Task 1 - Future Trends

 Future Content Marketing trends

Partnership Marketing - Engaging non-profits

We are currently living in a digital revolution, having a digital presence is no longer an option but the norm, the integration of content marketing strategies is vital to drive traffic to their websites and keep customers engaged.

Partnership marketing, emphasising on non-profits is a future trend that is already becoming a rising trend, not only helping companies express their values but also expanding brand reach, globally.  

A study on millennials shows that 84% distrusts advertising and instead they are better influenced by blogs or social networking sites content, a 247% more. Consumers are becoming more interested in companies that have values and are invested in making a positive impact on today’s world and what better way than giving back or supporting communities/causes that most need it. (SEO Design Chicago, 2022)

Content marketing is most valuable for this trend as the businesses will need to be able to communicate this partnership easily and broadly and there are different methods, for example, creating a social media post (video, infographic, GIF) explaining their partnerships, ties to specific products, percentage of donations to the non-profit per purchase, like or share, etc.  (Indeed Editorial Team, 2021)

The Metaverse: Content Marketing

The metaverse is an immerse digital and virtual world where people can interact, work, play or engage in different ways, thanks to technologies like VR, AR, and AI that make it possible, this online world represents a revolution of the future how we know it, including digital marketing.

Some promising features for content marketing are:

1.      Is based on user-generated content: Allowing marketers to create, share their content easily, and study the market observing the type of content other users create and engage to. An encouraging fact is that marketers won’t need to create content from scratch as with new tools already available it is possible to transform 2.0 (current web) existing content to 3.0 (Metaverse web) content, which also enables minting the content preserving ownership.

2.     Real-time content: everything that happens in the metaverse exists in real-time, benefiting companies to publish content about recent events, trends news, in an immersive way, for example: by narrating the events while replying to a 3D video of them.

3.     More engaging and interesting content: It offers the possibility to create more content in 3D, that users will enjoy, connect, and be drawn to it, increasing conversion rates. (Birshop, 2022)



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References - A2

  REFERENCES Birshop, J. (2022). Content Marketing in The Metaverse and Beyond .   Curatti. https://curatti.com/content-marketing-in-the-metaverse-and-beyond/ Genest, J. (2019). Social Media Management Tools Showdown: Hootsuite vs. Buffer . Zapier. https://zapier.com/blog/hootsuite-vs-buffer/ Heinzman, A. (2019). What Is a GIF, and How Do You Use Them?   HowtoGeek. https://www.howtogeek.com/441185/what-is-a-gif-and-how-do-you-use-them/ Hootsuite. (2022). Social is your superpower. Retrieved from https://www.hootsuite.com/ Indeed Editorial Team. (2021). 10 Types of Marketing for a Nonprofit Organization (With Tips) . Indeed. https://www.indeed.com/career-advice/finding-a-job/marketing-for-a-nonprofit InfluencerMarketingHub. (n.d.). Digimind . https://influencermarketinghub.com/digimind/ Komatsu, A. (2019). How to Create Viral Content: The 6 “STEPPS” to Success . pressboard. https://www.pressboardmedia.com/magazine/viral-content-stepps Pelsmaeker, B. D. (n.d...
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Task 2 Pt 2

Content Plan The following content plan is conformed of a 10-week calendar of activities, the schedule is based on the design of three assets, an image, a video, and an infographic, these assets will work towards achieving three main marketing objectives, established in the previous transactional content marketing campaign plan.   The marketing objectives and assets have been selected and designed, considering the three stages of the buyer’s journey, allocating a marketing objective and an asset to each stage, ensuring we communicate and reach our target audience correctly and in all buyer’s stages. Marketing Objectives: 1.         Increase/Generate brand awareness, through a social media Giveaway contest, to gain 500 subscribers on Facebook and Instagram combined, in 1 month. 2.        Increase the number of quotes we received every month, a 5%, through a marketing campaign consisting of a series of social me...
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