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Task 1 - Landing Page

 Landing Page



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References - A2

  REFERENCES Birshop, J. (2022). Content Marketing in The Metaverse and Beyond .   Curatti. https://curatti.com/content-marketing-in-the-metaverse-and-beyond/ Genest, J. (2019). Social Media Management Tools Showdown: Hootsuite vs. Buffer . Zapier. https://zapier.com/blog/hootsuite-vs-buffer/ Heinzman, A. (2019). What Is a GIF, and How Do You Use Them?   HowtoGeek. https://www.howtogeek.com/441185/what-is-a-gif-and-how-do-you-use-them/ Hootsuite. (2022). Social is your superpower. Retrieved from https://www.hootsuite.com/ Indeed Editorial Team. (2021). 10 Types of Marketing for a Nonprofit Organization (With Tips) . Indeed. https://www.indeed.com/career-advice/finding-a-job/marketing-for-a-nonprofit InfluencerMarketingHub. (n.d.). Digimind . https://influencermarketinghub.com/digimind/ Komatsu, A. (2019). How to Create Viral Content: The 6 “STEPPS” to Success . pressboard. https://www.pressboardmedia.com/magazine/viral-content-stepps Pelsmaeker, B. D. (n.d...
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Task 2 Pt 2

Content Plan The following content plan is conformed of a 10-week calendar of activities, the schedule is based on the design of three assets, an image, a video, and an infographic, these assets will work towards achieving three main marketing objectives, established in the previous transactional content marketing campaign plan.   The marketing objectives and assets have been selected and designed, considering the three stages of the buyer’s journey, allocating a marketing objective and an asset to each stage, ensuring we communicate and reach our target audience correctly and in all buyer’s stages. Marketing Objectives: 1.         Increase/Generate brand awareness, through a social media Giveaway contest, to gain 500 subscribers on Facebook and Instagram combined, in 1 month. 2.        Increase the number of quotes we received every month, a 5%, through a marketing campaign consisting of a series of social me...
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Task 1 - Content Marketing Tools and Techniques

 Content Marketing Tools and Techniques Yoast SEO Plugin: Is a WordPress SEO optimizing tool, its features (Free & Premium) offer great opportunities to improve your website and webpages content and visibility on the search engine results by assisting with on-page SEO and Technical SEO management reducing the time of manual work and risk of failure when trying to do SEO without one; some examples are: SEO Analysis, setting keywords, checking the content’s age, readability, automation, indexing options, themes, and plugins’ integrations, and more.  (Sears, 2021) Digimind: Is a paid social listening and market intelligence tool, powered by AI. Its main goals across both products are to help businesses not just to monitor and collect but also to interpret customer data and provide insights, all in one place, assisting marketers to generate ideas and make better decisions.  Digimind is a great platform for businesses who wish to improve their digital assets, oppo...
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