Future Content Marketing trends Partnership Marketing - Engaging non-profits We are currently living in a digital revolution, having a digital presence is no longer an option but the norm, the integration of content marketing strategies is vital to drive traffic to their websites and keep customers engaged. Partnership marketing, emphasising on non-profits is a future trend that is already becoming a rising trend, not only helping companies express their values but also expanding brand reach, globally. A study on millennials shows that 84% distrusts advertising and instead they are better influenced by blogs or social networking sites content, a 247% more. Consumers are becoming more interested in companies that have values and are invested in making a positive impact on today’s world and what better way than giving back or supporting communities/causes that most need it. (SEO Design Chicago, 2022) Content marketing is most valuable for this trend as the busines...
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