DM StefCastano

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 Content Marketing Tools and Techniques Yoast SEO Plugin: Is a WordPress SEO optimizing tool, its features (Free & Premium) offer great opportunities to improve your website and webpages content and visibility on the search engine results by assisting with on-page SEO and Technical SEO management reducing the time of manual work and risk of failure when trying to do SEO without one; some examples are: SEO Analysis, setting keywords, checking the content’s age, readability, automation, indexing options, themes, and plugins’ integrations, and more.  (Sears, 2021) Digimind: Is a paid social listening and market intelligence tool, powered by AI. Its main goals across both products are to help businesses not just to monitor and collect but also to interpret customer data and provide insights, all in one place, assisting marketers to generate ideas and make better decisions.  Digimind is a great platform for businesses who wish to improve their digital assets, oppo...

 Future Content Marketing trends Partnership Marketing - Engaging non-profits We are currently living in a digital revolution, having a digital presence is no longer an option but the norm, the integration of content marketing strategies is vital to drive traffic to their websites and keep customers engaged. Partnership marketing, emphasising on non-profits is a future trend that is already becoming a rising trend, not only helping companies express their values but also expanding brand reach, globally.   A study on millennials shows that 84% distrusts advertising and instead they are better influenced by blogs or social networking sites content, a 247% more. Consumers are becoming more interested in companies that have values and are invested in making a positive impact on today’s world and what better way than giving back or supporting communities/causes that most need it.  (SEO Design Chicago, 2022) Content marketing is most valuable for this trend as the busines...

Content Plan The following content plan is conformed of a 10-week calendar of activities, the schedule is based on the design of three assets, an image, a video, and an infographic, these assets will work towards achieving three main marketing objectives, established in the previous transactional content marketing campaign plan.   The marketing objectives and assets have been selected and designed, considering the three stages of the buyer’s journey, allocating a marketing objective and an asset to each stage, ensuring we communicate and reach our target audience correctly and in all buyer’s stages. Marketing Objectives: 1.         Increase/Generate brand awareness, through a social media Giveaway contest, to gain 500 subscribers on Facebook and Instagram combined, in 1 month. 2.        Increase the number of quotes we received every month, a 5%, through a marketing campaign consisting of a series of social me...