Task 2 P1 - Sponsor Ads

Task 1 - Future Trends

Future Content Marketing trends Partnership Marketing - Engaging non-profits We are currently living in a digital revolution, having a digital presence is no longer an option but the norm, the integration of content marketing strategies is vital to drive traffic to their websites and keep customers engaged. Partnership marketing, emphasising on non-profits is a future trend that is already becoming a rising trend, not only helping companies express their values but also expanding brand reach, globally. A study on millennials shows that 84% distrusts advertising and instead they are better influenced by blogs or social networking sites content, a 247% more. Consumers are becoming more interested in companies that have values and are invested in making a positive impact on today’s world and what better way than giving back or supporting communities/causes that most need it. (SEO Design Chicago, 2022) Content marketing is most valuable for this trend as the busines...

References - A2

REFERENCES Birshop, J. (2022). Content Marketing in The Metaverse and Beyond . Curatti. https://curatti.com/content-marketing-in-the-metaverse-and-beyond/ Genest, J. (2019). Social Media Management Tools Showdown: Hootsuite vs. Buffer . Zapier. https://zapier.com/blog/hootsuite-vs-buffer/ Heinzman, A. (2019). What Is a GIF, and How Do You Use Them? HowtoGeek. https://www.howtogeek.com/441185/what-is-a-gif-and-how-do-you-use-them/ Hootsuite. (2022). Social is your superpower. Retrieved from https://www.hootsuite.com/ Indeed Editorial Team. (2021). 10 Types of Marketing for a Nonprofit Organization (With Tips) . Indeed. https://www.indeed.com/career-advice/finding-a-job/marketing-for-a-nonprofit InfluencerMarketingHub. (n.d.). Digimind . https://influencermarketinghub.com/digimind/ Komatsu, A. (2019). How to Create Viral Content: The 6 “STEPPS” to Success . pressboard. https://www.pressboardmedia.com/magazine/viral-content-stepps Pelsmaeker, B. D. (n.d...

Task 2 Pt 2

Content Plan The following content plan is conformed of a 10-week calendar of activities, the schedule is based on the design of three assets, an image, a video, and an infographic, these assets will work towards achieving three main marketing objectives, established in the previous transactional content marketing campaign plan. The marketing objectives and assets have been selected and designed, considering the three stages of the buyer’s journey, allocating a marketing objective and an asset to each stage, ensuring we communicate and reach our target audience correctly and in all buyer’s stages. Marketing Objectives: 1. Increase/Generate brand awareness, through a social media Giveaway contest, to gain 500 subscribers on Facebook and Instagram combined, in 1 month. 2. Increase the number of quotes we received every month, a 5%, through a marketing campaign consisting of a series of social me...

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